We wanted to create a new culture of training in Chicago fueled by the inside knowledge of working with the best athletes trainers designers and coaches in Chicago. We know our consumers Train to live to the fullest. Train to show the world that even though you’re not a “PRO”, training is ingrained in you — It’s a permanent part of who you are. And since athletes in your city are putting in work 24/7, 365 day a year, you train through every season and in every way imaginable. And each rep represents your city.